Whatsapp business vs WhatsApp business API Guide 2022, the use of (WhatsApp) for personal and commercial purposes is widespread and increasing. As the business sector is already witnessing the popular use of (WhatsApp) applications among financial advisors, asset managers, wealth managers, bankers, merchants, and others, it is already enjoying its loyalty and the loyalty of its customers.
Whatsapp vs Whatsapp business vs API
Many financial services organizations have already recognized the effectiveness of (WhatsApp) in their operations. Companies also understand the importance of archiving such messages to become compliant with the various regulatory requirements they are subject to.
Due to the popularity of WhatsApp, many people use different versions of the app for different purposes. Standard WhatsApp is commonly used for personal purposes, while WhatsApp Business and WhatsApp Business API can both be used for official company operations.
1- WhatsApp
Most (WhatsApp) users are millennials and members of Generation Y who have enjoyed the benefits of free messaging, especially regarding the historically expensive SMS. WhatsApp users can send messages for free regardless of the number of words, type of content, and a number of contacts, and enjoy other free messaging services.
- Best for personal use by individuals in individual and group messaging.
- It is used by individual users. Through iOS and Android apps.
- The calculation was made using a mobile phone number.
- The app is free to use.
- The app can exchange text messages, audio clips, multimedia, location, files, and documents with a maximum of 100MB.
- The application can make audio and video calls.
- The application can broadcast any content with a maximum of 256 contacts.
- The app has no automation or quick responses.
- Application contacts are retrieved from phone contacts.
Advantages of the WhatsApp application
- Easy to use for users, just install the application and you are ready.
- Messages are free.
Disadvantages of the WhatsApp application
- The account can only be used by one user on one device (two devices / two numbers with TeleMessage).
- Messages can only be forwarded five times. There are no automatic messages.
2- WhatsApp Business
(WhatsApp Business) was released in 2018 and it is specially designed for small businesses to allow people to use two accounts on the same phone without having to use another standard (WhatsApp) account. Employees can easily select the app for their personal use and any app for business purposes because (WhatsApp Business) has a different logo.
WhatsApp Business also comes with a "Quick Reply" feature, which allows people to send predefined responses to frequently asked questions. Besides Quick Reply, WhatsApp Business also comes with the ability to send welcome messages, remote messages, name conversations, and other features.
Many businesses are tempted to use WhatsApp Business because it allows them to send messages directly to their customers' devices, professionally and for free, as long as they have an internet connection.
Due to the popularity of WhatsApp outside of the business sector, it has made the application desirable for businesses, especially the ability to send free messages directly to their customers' devices, as long as they are connected to the Internet.
- Best for local businesses for one-to-one and group messaging with forms and indicating it's a business conversation.
- It is used by individual users through iOS and Android apps.
- Calculation made using a mobile or landline number
- The app is free to use.
- The app can exchange text messages, audio clips, multimedia, location, files, and documents with a maximum of 100MB.
- The application can make audio and video calls.
- The application can broadcast any content with a maximum of 256 contacts.
- Application automation includes welcome messages, messages away, and quick replies.
- Application contacts are retrieved from phone contacts and can be categorized.
Advantages of the WhatsApp business
Easy to use for users, install the app and you are ready. Can install parallel to WhatsApp (requires a second number that you can get from TeleMessage)
Free messages. Basic automation.
Disadvantages of WhatsApp Business
- The account can only be used by one user on one device (two devices / two numbers with TeleMessage).
- Limited automation.
- Chats are displayed as conversations with a company.
3- WhatsApp Business API
WhatsApp Business is designed for small businesses, but WhatsApp Business API is specifically designed for large businesses. It supports (WhatsApp Business API) the company's communication with customers around the world, allowing it to communicate with its customers all over the world.
The WhatsApp Business API is designed for large companies that receive a large number of messages, that the business application can no longer handle. WhatsApp Business can only be used on one device by a single user, which severely limits the most popular companies. Standard business application is also limited in terms of automation.
Business API development and programming allow companies to link the API with solutions (WhatsApp Business or WhatsApp CRM). Unlike an app, an API can also support an unlimited number of users and devices. Companies can also use the API to send notifications to their customers. Note, however, that for APIs, creating an account first requires approval, messages must be responded to within 24 hours, and form messages require pre-approval from WhatsApp before they can be sent.
The Business API is more powerful than the standard business application and is more useful for more well-known companies than the latter.
- Best for automating processes via API. Primarily for centralized support and call centers in medium to large companies.
- Used by call centers or automated systems. There is no real mobile interface.
- The account was created by applying for a WhatsApp partner.
- Messages sent via the API are charged per message template or session, and some are free based on response style.
- The API can send messages through sessions and form messages. Template messages must first be approved by WhatsApp.
- There are no communication capabilities.
- API broadcasts are not limited.
- Automation is achieved through the API.
- Communication is achieved through an API.
Pros of WhatsApp Business API
- You can connect to (WhatsApp Business Solution) or (CRM) via integrations. Automated API messages.
- It can support an unlimited number of users and devices.
Cons of WhatsApp Business API
- Best used using APIs. Account creation requires approval.
- Messages must be answered within 24 hours, otherwise, payment will be made.
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