WhatsApp Marketing Strategies for Business Promotion.
1. Use WhatsApp For Business instead of the regular WhatsApp
WhatsApp Business is a free-to-download (Android) or (IOS) app created with the small business owner in mind. With the app, businesses can easily interact with customers with tools to automate, sort, and quickly respond to messages.
This app has arrived with a lot of amazing features and features for small and large-sized businesses.
Advantages of (WA Business) Application
- Business Profile: Create a business profile that contains useful information for your customers such as your address, business description, email address, and website.
- Quick replies: Quick replies allow you to save and reuse messages you send frequently so you can easily answer common questions in no time.
- Automated messages: Set a remote message when you can't reply so your customers know when to expect a reply. You can also create a welcome letter to let your customers know about your business.
- Message Statistics: Access important metrics such as the number of messages that have been successfully sent, delivered, and read.
2. Create an attractive business persona for WhatsApp
WhatsApp is a messaging application where people communicate with families and friends. It's a way to discuss really personal things.
The first strategy of using (Whatsapp) to promote your business is to customize and create an attractive brand personality. And since you intend to use WhatsApp as a tool to reach customers, your customers should be able to quickly identify your brand.
You must create an attractive Brand Persona that represents your brand with its WhatsApp number. People don't like to chat with unknown company names. Suppose your brand has a customer department that deals with customer complaints and inquiries, you can create a dedicated number for this. This number can be managed by a real person so this gives a human feeling rather than an automated response.
Busy business people often find it easy to engage with this person on WhatsApp, share photos of products they are interested in, ask questions and even agree to payments, delivery terms, and more. As the character is the first thing you need to define if you want to get your strategy right.
3. Build contacts database
Now that we all have our brand personality in order. Then we need as many customer numbers as possible to create a list of people to reach. As I mentioned earlier, you cannot send messages to consumers with whom you do not have a relationship. You need to receive an invitation from customers to become their contact before you can send them messages.
It is very unfortunate that you need a number before you can communicate with your customers on WhatsApp but there is actually a way out, in order to build a contact base for users, you have to offer them something of value in exchange for their phone number. As this can be a promotion, a free gift, a free service, or valuable information.
You can create an attractive promotional ad to encourage users to share their numbers with you. Once you add them on (WhatsApp), send them your promotional offer/offer which they can then redeem and start their relationship with you.
4. Provide relevant content to customers
What do you do once you start building a phone list? Whereas, Zuckerberg said, "WhatsApp is the only widely used app we've ever seen that has more engagement and a higher percentage of people using it daily than Facebook itself." (According to CNET, the engagement rate of monthly WhatsApp users on a daily basis is 70%, while Facebook is around 61%.)
WhatsApp has a higher engagement rate than Facebook. This means that you need to provide your users with great content on relevant topics to make sure that they engage with you.
An example of this is the community we have created for students who have attended our Digital Marketing course. In this collection, we provide useful content like industry trends, links to tools, digital marketing strategies, etc.
A strategy to create an effective WhatsApp group
- Create a WhatsApp group (you can add up to 256 users).
- Give the group a name: Make sure the group title reflects the name of your business. For example the digital marketing community.
- Add your brand logo as a group icon if you have one.
- Create group routing policies: This will ensure that people don't post things that don't align with the goal
- The only purpose of the group: as soon as you notice people posting inappropriate content in the group, you can remove that person immediately.
- Engage users with useful content, giveaways, freebies, etc.
The world is moving towards mobile devices very quickly, so why not take our Digital Marketing course to learn how to take advantage of cutting-edge mobile marketing strategies. Click the link to check the course guide and details.
5. Provide prompt customer support
Providing real-time customer service is something a fancy small business can't afford, but with WhatsApp, you and your small employees can quickly answer any questions your customers might have. And because the app supports rich media, you can use text, audio, or video to provide a personalized customer service experience.
WhatsApp has an open rate of 70%, which means you are almost guaranteed to view your message if your customer is on WhatsApp with you.
An example is (MTN Nigeria.) They found out that most of their users wanted a faster way to get their requests answered, so they had to launch 5 dedicated customer service lines (WhatsApp) for their subscribers to get their problems resolved.
They take advantage of these means by offering users fast and high-quality customer support. This is because they know how prevalent WhatsApp numbers are in Nigeria. In Nigeria, about 45% of their mobile phone users use (WhatsApp).
Another example is the WhatsApp group for digital marketing training. These groups were created to handle questions and support. Ensure that you have adequate resources to handle customer inquiries.
The worst thing you can do is get WhatsApp but not respond for hours. Make sure you have a dedicated traffic person(s) and be sure to measure their performance.
6. Consumer research and feedback
WhatsApp is not yet widely used for research but it does provide an easy-to-use, inexpensive, and fast platform to do some quick research and also generate customer feedback.
You can ask consumers which flavors they like, and ask them to choose between the options the brand proposes to launch among other things. Also, WhatsApp is very relevant for having some quick discussions internally within your company.
Moreover, instead of contacting clients for their opinions, you can create questions for your group that will bring to birth answers relevant to your business. This is marketing research at its best, and it's free. Through the feedback you collect from your customers, you can respond to their demands and promote the products and services you offer. By developing creative and entertaining surveys, you can interact with your customers in a non-intrusive way.
Their input can be very valuable, which can be rewarded with special offers and coupons to encourage future engagement, brand loyalty, and long-term customer retention.
7. Take advantage of the WhatsApp status feature
In the case of (WhatsApp), you can see the events of the people in your life more than (on Facebook, Instagram, and Snapchat) since this is one of the most used social media applications in the world.
Status update in (WhatsApp)
- One can share their feelings, state of mind, or whatever they intend to do.
- Also, a way to tell your friends where you are if you are on a trip, vacation, or adventure.
- Some people also use it to pass a silent message to someone, such as making a statement.
- Some people also use it to pass a silent message to someone, such as making a statement.
- You can also use it to tell everyone that you are busy, available, in the office, etc.
How the Status feature can benefit our business
In Status Update, apart from sharing photos and events around you, it can be used as a “Flash Ad” for your business. Since this status is available for 24 hours to viewers, it is a useful tool to highlight your work or the topics you follow.
8. Share promotional codes, and flash sales
With the new Status feature, you can create special promotional codes that your customers can share to redeem at your business. With the instant photos and location feature, status can let everyone in your group know which promotions you're running.
This can include a two-hour quick sale or a one-day special to increase traffic and create buzz. Depending on the levels of engagement, you can expand the promotion by using exclusive (WhatsApp-Status) coupons or promotions.
9. Giveaways
In this part of the world, giveaways are one of the most effective lead generation methods that companies use to attract leads.
You can get weekly, monthly, or even daily giveaways to bring traffic to your store or your website visitors. As (WhatsApp) and (Status) is free, the only cost of such promotions is the promotional products or services you provide. This significantly reduces the overhead of any marketing project.
This WhatsApp marketing strategy works best if you are looking to attract new customers and return customers to your website.
The world is moving towards mobile devices very quickly, so why not take our Digital Marketing course to learn how to take advantage of cutting-edge mobile marketing strategies. Click the link to check the course guide and details.
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