Top retail shopping sites, online shopping, via desktop or mobile, is now a well-established component of modern lifestyles. With no time to shop, the ease of one-click ordering and quick delivery to the customer's doorstep push the e-commerce and e-commerce markets to new heights.
The most popular online retailer
E-commerce markets are becoming more competitive. As most of the powerful companies in retail dominate these markets (Amazon and Walmart), small niche entrepreneurs are also gaining traction as consumers look for more personalized services and unique products. Meanwhile, technology is developing rapidly, creating smarter websites, faster shipping, and better customer service.
Statista.com provides a ranking of the most popular online stores in the US in 2017, ranked by annual net e-commerce sales. In 2017, market leader Amazon.com generated $54.5 billion in sales in the United States. Walmart.com ranked second with a revenue of $14 billion.
A recent study by digital market intelligence firm Similar Web looked at traffic from American shoppers to general merchandise e-commerce sites from desktop and mobile customers rather than sales amounts. The results showed a slightly different ranking for 2018. While Amazon was the best general merchandise site, eBay ranked second, followed by Walmart.
More than half of the traffic to these sites (58 percent) came from mobile devices, with Walmart.com and Wish.com seeing the most traffic on mobile devices with over 60 percent and 80 percent, respectively.
Top 10 Online Retailers
- Sears.com
(Sears.com) Average monthly traffic: 26.1 million and traffic percentage: 0.8%.
- Wish.com
(Wish.com) Average monthly traffic: 38.7 million and traffic percentage: 1.1%.
- Kohls.com
(Kohls.com) Average monthly traffic: 40.4 million and traffic percentage: 1.2%.
- Costco.com
Facebook/Costco Average monthly traffic: 42.1 million and traffic percentage: 1.2%.
- Aliexpress.com
(Aliexpress.com) Average monthly traffic: 43.3 million and traffic percentage: 1.3%.
- Target.com
(Target.com) Average monthly traffic: 117.4 million and traffic percentage: 3.4%.
- Etsy.co
Etsy.com Average monthly traffic: 120.4 million and traffic share: 3.5%.
- Walmart.com
(Walmart.com) Average monthly traffic: 339.0 million and traffic percentage: 9.8%.
- eBay.
Thomson Reuters Average monthly traffic: 817.6 million and traffic percentage: 23.7%.
- Amazon.com
AP Photo/Wilfredo Lee Average monthly traffic: 1.87 billion and traffic percentage: 54.1%.
Online Shopping Trends for 2021
Advances in technology such as the availability of big data and the integration of artificial intelligence and machine learning in e-commerce along with a highly competitive market are forcing online retailers to change quickly in response to customer expectations. We expect to see more customization and better customer service in the coming year in addition to these growing technology trends.
There is a facial recognition feature some companies are using as it helps personalize the shopping experience.
Companies use mobile apps and augmented reality technology to present images of what products might look like when used by a customer. Chatbots will continue to be digital sales assistants and improve communication and the relationship between brands and customers.
Social media shopping is expected to increase as (Facebook and Instagram) make it easier for users to shop on their social media platforms while retail companies advertise their products on social platforms.
Automated payment using (Paypal, Amazon Pay, or Apple Pay) requires users to enter payment or card information only once. Shopping will require fewer searches and fewer clicks to complete a purchase, all designed to encourage the consumer to spend more and increase the profits of retailers.
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